Remember the Rainier Beer ads from the 1980s? Hocking cheap beer to young adults is something rarely seen today. But how about this ad from a previous century?
Beneficial to Old and Young
[adolescent girl clinks heady beer glasses with old man]
Cultivate the RAINIER BEER habit. It brings the glow of health and gives a new lease on life….no medicine can equal it as a TONIC~
SEATTLE BREWING & MALTING CO. Seattle, Wash.
A few more points that interest me:
- The use of the world “gesundheit” is clearly pre-World War era.
- The clothes push things even further back … late 1800s?
- The text appears to be hand-drawn with the intent, perhaps, of faux machined typography.
- And look at the size of that beer bottle — bigger than a large Sapporo and shaped more like a bottle of whiskey.
Something tells that this wasn’t so much about promoting childhood drinking as about making the old feel young again. Dry humor even?
Seattle has become a different town over the years. Now the old Rainier Brewery building has been converted into the headquarters of Tully’s Coffee Company.
I used this to set the mood for my latest post at Doves & Serpents: A Man of Letters - Everything I have learned about God is written in a book.
About the image – my own design with the assistance of Microsoft Word for Mac 2011, using Publishing Layout View. The font is Constantia, one of the more beautiful fonts I’ve seen and one I felt inspired a tendency to worship. The background text is pulled from the results of searching lds.org for “Alpha and Omega.” I wanted something that whispered the words used by the Biblical God when describing himself, while also conveying a textual repetition. Floating above are the principal words as if chiseled of sanguine stone — a human heart.
Gotta say that I really hate that Cheney/O rly? image appearing at the top of my tumblr. Must delete or bury. Quickly.
Matt just took the “Which Book of Mormon Character are you?” quiz and the result is “that dude who talked everyone into making target practice of the guy up on top of the wall.”
Anonymous accomplice: Well, everyone thought it was such a great idea at the time. Fun, you know? I mean, there wasn’t a good shot in the entire city so nobody was going to get hurt.
That Dude: Yeah, and you know what? The guy was a complete jerk anyway. We kept saying, “hey, just come down here and talk to us like real people, like equals.” But he just kept on going and going and going ‘til finally I got this great idea on how to shut him up. It worked. We were heroes that day.
Without reason (and intellect and discriminating thought), all of human thought would be unintelligible to humans — indistinguishable from random noise. Yet some say that there are realms of human experience where reason is useless. To say that “reason is useless” is to say that there are some things for which the human intellect is useless. And yet it is only by the tools of human intellect, made cogent and communicable to self and others by reason, that we have any basis for this kind of discussion at all. To me it seems utter nonsense to suggest that there is anything to be understood by us without the application of reason if only in its most rudimentary form. Before reason there was no being because there was no knowing. Cogito, the means of knowing. The forbidden fruit which some hate and all come to regret but without which none would have the faculty to discern or care, least of all communicate. And are we fallen from heaven by way of this fruit? Yes, I believe this is a beautiful, symbolic interpretation (made possible only by human reason) of the necessary separation from unitary and perfect non-being which occurs when one’s eyes are opened and one becomes aware of one’s self, of one’s being — a by-product of which is a sudden sense of nakedness — of vulnerability — but also of godliness. Much of eastern philosophy seems to me an ancient will to return to nothingness; to that realm where there is no death, only eternal cycles of change which is to say no discernible change at all, because there’s no reason … no reason at all. I’ll take my short-sighted reason and live because the eternal view is the view of the never-born for which seeing is nonsense. Indeed, to live is to fail to see the whole for all the pieces, but in seeing the pieces at least one finally sees. And we are ourselves just pieces, and that is all we are, pieces that think about what they see and thereby come to know something of themselves and their place among so many other pieces. May we never be healed of this poison that shatters tho whole until death takes us back to that eternal nothingness. Blessed Eve, mother of all living.